Mindfulness During a Pandemic

The Silver Elk Approach To Client And Agent Safety

Updated Nov. 12, 2020

THE ELEPHANT IN THE ROOM👈
As real estate agents who meet with new people every week, we’ve had to implement strict safety protocols to help mitigate any potential risks of exposure to COVID-19 during showings and listing appointments. While we do offer virtual services, when at all possible we still prefer to work in person to build a trusting relationship. Life must go on, and while we don’t live in fear, at Silver Elk, we want to be open and address the elephant in the room with prospective new clients.

BEFORE THE FIRST MEETING 👈
As we anticipate meeting live, we provide a current profession of our health and encourage open dialogue about working in today’s sensitive marketplace.  After establishing a cordial tone, prospective clients are expected to disclose COVID-19 protocols within their family unit and are provided our state required disclosure on brokerage services in Texas (IABS).  If everyone is comfortable with the results of the disclosure exchange, an appointment will then be arranged in person.   We remain mindful of social distancing protocols confirm which room (in-home) or open patio will allow us to spread out. If necessary, we will set a date in the future to revisit a seller’s home and ensure all parties are 100% comfortable with the proposed interaction. (See “keeping the relationship warm” below).

THE DAY OF THE APPOINTMENT 👈
When meeting with prospective home buyers and home owners, we always lead off with our renewed Profession Of Health:

“Just so you are aware Mr. Seller, we met with a couple yesterday in their home to discuss preparing their home for sale. We didn’t notice any symptoms during our time together, and they disclosed they had not had traveled outside the city limits or had contact with anyone who had.”

We like to lead with this because its an act of good will which communicates that we care about them. Likewise it opens the door for us to ask the same of them and affirm if anything has changed since our initial exchange. We also prefer to model our standards early on to give prospective new clients an opportunity to preview how we intend to operate each time we connect in person.

BUYER TOURS 👈
Before setting any appointment, we prefer to confirm when the last home tour took place just to give us an idea of potential interaction others have had with the home.  We also ask the listing agent about the home owners to learn how active they are outside of the home, whether they are elderly or have had any illnesses of any kind in recent weeks.  We have discontinued shuttling clients until further notice.  While touring,  expect us to greet you wearing a face covering.  In addition we use disposable gloves to open and stage the home for clients to simply walk through and experience the home.  We request that each person wear a mask and refrain from touching door handles, fixtures and countertops while inside any property. Our best advice is to not place any personal items on the counter tops, tables, chairs or floor during the visit.

It’s our job to be mindful of our surroundings when touring, and keep a close eye on clients to help ensure we are supporting and promoting safety at all times. Extra masks, gloves and hand sanitizer are complimentary if forgotten or requested.

SELLER APPOINTMENTS 👈

Expect us to arrive wearing a face covering, and to wave in greeting vs. extend a hand.  Our health exchange conversation may either take place on site while greeting on another or during a same-day-phone-call.  Homeowners should lead us directly to the space agreed upon to allow all parties to engage and maintain six feet apart, or more.  (Ex. Seated at a large dining table or outside patio).  Later, in order to arrange a staging and preparation plan, we will need to inspect the home personally.  Our disposable gloves come in handy here, and it’s easier to venture through solo, then return to the seller’s meeting area.  We do provided printed materials custom to each seller, however by request a digital version can be shared 1 hour prior to our meeting.

KEEPING RELATIONSHIPS WARM 👈
As mentioned earlier, if it is determined that any of the parties disclose a  health risk alert, we will  defer a live meeting for a couple of weeks.  In the interim we will remain in constant communication and launch our home seller or buyer custom Next Steps Program. This includes a series of short articles, videos, texts and emails designed to fully prepare clients for the day we are ready to launch a home search tour or activate a listing.

VIRTUAL OPTIONS AVAILABLE 👈

If it there are time sensitive deadlines or out-of-state clients will will switch to a virtual platform. A seller may perhaps use live video to walk us through the home, room by room  for us to devise a preparation plan or offer final staging tips.   We may conduct “live” Virtual Tours for buyers via smart phone platform for pre-approved buyers who hire one of us for exclusive agency.

Kindly review our blog, “5 Secrets Buyers & Sellers Must Know About Virtual Tours“, and note that we employ each of those options to help build confidence and guide people home.

FINAL THOUGHTS 👈
As professionals in the industry we not only have a fiduciary responsibility to our clients, but a moral obligation to look after his/her well being when leading them through the process of buying or selling their home. We guide each client using a strong moral compass during every aspect of the real estate process. Our goal is to create an experience that is both financially productive and enjoyable.  It’s amazing how much smoother the journey can be when everyone is comfortable with the process and today’s necessary health procedures.

For information regarding your home equity or how the market is currently evolving, we encourage you to call, click or connect today!

Serious About Selling? 5 Steps to Make Your Home the Best on the Block

June-2019-MVP-Social-Media-Image

We all want to be good neighbors. But when it comes to selling your home, it’s not just about “keeping up with the Joneses.” It’s about outshining them at every opportunity!

If you’re looking to sell your home fast and for the most money possible, you’ll need a strategy to set it apart from all the other listings competing for buyers in your area. That’s why we’ve outlined our proven, five-step plan for serious sellers.

Use these five tactics to help your listing get noticed, win over buyers, and net a higher sales price than your neighbors!


STEP 1: Stage Your Home to Show Its Full Potential

The average seller will do the minimum to prepare their home for market: clean and declutter, fix anything that’s broken, mow the lawn. And while those tasks are essential, today’s buyers want more than just a clean house and tidy yard. When they dream of buying a new home, they envision a designer house with modern finishes. Help them see your property’s full potential by staging it.

Home staging is one of the hottest trends in real estate—because it works! According to the Real Estate Staging Association, homes that are professionally staged spend 73% less time on the market.1

So what exactly is staging? In a broad sense, staging is the act of preparing your home for market. The goal is to highlight your home’s strengths, minimize any deficiencies, and help buyers envision themselves living in the space. When staging a home, you might rearrange the furniture to make a room feel larger or remove heavy curtains to make it appear brighter.

Some sellers choose to hire a professional home stager, who has specialized training and experience, to maximize the appeal of their home to the largest number of potential buyers. Others may opt to do it themselves, using guidance from their agent.

We can help you determine the appropriate budget and effort required to push your home ahead of the competition in your neighborhood. The good news is, an investment in staging pays off. A 2018 survey found that 85% of staged homes sold for 6-25% more than their unstaged neighbors homes.2

 

STEP 2: Draw Buyers in with High-Quality Listing Photos

You only have one chance to make a first impression with potential buyers. And many buyers will view photos of a listing before they decide whether or not to visit it in person. In fact, 87% of buyers find photos “very useful” in their home search.3 Poor-quality or amateur-looking listing photos could keep buyers from ever stepping through your door.

Since good photography plays such an important role in getting your property noticed, we only work with the top local professionals to photograph our listings. But we don’t just rely on their photography skills when it comes to showcasing your home.

We go the extra mile to ensure your listing photos showcase the true essence of your home. We’re always on site during the photo shoot to help the photographer capture the best angles and lighting, and to let them know about unique or compelling selling features that they should photograph. The extra effort pays off in the end. In fact, listings with high-quality photography sell 32% faster than the competition … and often for more money!4

  

STEP 3: Price It Properly From the Start

Even in a strong real estate market, there are homes that will sit unsold for months on end. This can be the “kiss of death” in real estate, as buyers tend to imagine that there must be something wrong with the property, even if it’s not the case.

But why are those houses still on the market in the first place? It’s because they are often priced too high.

Every buyer has a budget. And most will be viewing listings within a particular price range. If your property is overpriced, it can’t properly compete with the other houses they’re viewing that are priced correctly. Which means it’ll sit on the market until you’re eventually forced to drop the price.

Alternatively, if you price your home aggressively, it can be among the nicest homes that buyers have seen within their budget. This can lead to emotionally-attached buyers, who are often willing to pay a premium or settle for fewer seller concessions. And in certain markets, it can lead to a multiple-offer situation, or bidding war. The end result? More money in your pocket.

We can help you determine the ideal listing price for your home in the current market. Pricing it properly in the beginning is the best way to ensure a fast and profitable sale.

  

STEP 4: Put on a Good Show at Each Showing

Once buyers are interested enough to schedule a visit, it’s crucial that you put on a good show at each showing.

The first step is to make your home readily available—and often on short notice—for buyers to see it. A missed showing is a missed opportunity to sell your home. If you set too many restrictions on when it’s available to view, busy buyers will simply skip over your listing and move on to the next one.

Part of making your home available means keeping it relatively show-ready as long as it’s on the market. Most of us don’t live picture-perfect lives, and our homes reflect the day-to-day reality of our busy (and sometimes messy) families. But a little extra effort spent keeping your home clean, fresh-smelling, and ready for buyers will help it sell faster … which means you can get back to your regular routine as quickly as possible!

 

STEP 5: Use a Proven Promotion Plan

 Most agents are still marketing their listings like they did 20 years ago  … put a sign in the yard, put the listing in the MLS, and pray that it sells. Yet, we know that 93% of buyers search for real estate listings online.3

That’s why we invest in the latest training and technology—to ensure your listing appears in the places where buyers are most likely to look. Our dual-level promotion strategy includes both pre-launch activities designed to seed the marketplace and post-listing activities to ensure your home stays top-of-mind with potential buyers.

By utilizing online and social marketing platforms to connect with consumers and offline channels to connect with local real estate agents, your property gets maximum exposure to prospective buyers.

 

LET’S GET MOVING

Are you thinking about listing your home? Get a head start on your competition! Contact us for a copy of our Home Seller’s Guide, which offers a complete guide to the home selling process. Or call us to schedule a free no-commitment consultation. We’d love to put together a custom plan to maximize the sales potential of your property!

Sources:

  1. Real Estate Staging Association – https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=164548
  2. Home Staging Resources –
    https://www.homestagingresources.com/2018-home-staging-statistics/
  3. National Association of Realtors –
    https://www.nar.realtor/sites/default/files/documents/2018-real-estate-in-a-digital-world-12-12-2018.pdf
  4. RIS Media –
    https://rismedia.com/2018/12/12/shocking-stats-importance-photography-real-estate/

 

 

  

Take Advantage of Your Home Equity: A Homeowner’s Guide